Digital marketing is a subset of marketing that uses digital channels to reach and engage with customers. It encompasses a variety of tactics and strategies, including search engine optimization (SEO), content marketing, social media marketing, email marketing, pay-per-click (PPC) advertising, and more.

The goal of digital marketing is to build brand awareness, generate leads and sales, and increase customer engagement through targeted, measurable, and interactive campaigns. Digital marketing allows companies to reach a larger and more diverse audience, as well as track and analyse the performance of their marketing efforts in real-time.

With the increasing use of digital devices and the internet, digital marketing has become an essential component of modern marketing strategies for businesses of all sizes.