Social media marketing is the process of promoting a product, brand or service through various social media platforms. This includes platforms such as Facebook, Instagram, Twitter, LinkedIn and others. The goal of social media marketing is to activate target audiences, increase brand awareness and drive traffic to a website or landing page. SMM services typically include creating and managing social media accounts, developing a content strategy, planning and publishing messages, and tracking metrics to measure campaign success. Social media advertising, influencer marketing, and reputation management are also common parts of social media marketing.
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